Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018.

Today’s Q&A is from the B2B SEM: Meeting Specific Challenges With Really Smart Tactics session with Sana Ansari, Robert Brady and Dave Rigotti.  It features an introduction from moderator Brad Geddes.

Brad Geddes

The B2B SEM session at SMX West was filled with actionable tips, tactics and pitfalls to avoid. The session started with Sana Ansari explaining how to fill the business-to-business (B2B) funnel with a cross-channel lead-nurturing system.

Next, we had Robert Brady walking the audience through the biggest B2B mistakes and how to avoid them.

Finally, Dave Rigotti showed us how his company opens up its content to everyone and focuses on the overall business and not lead generation.

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