There is a new trend that we should add to our overall marketing strategy: video marketing
If you are an old-school thinker and you believe that you can still make it without video marketing you should think again.
The way things are going right now when it comes to marketing, it looks like video marketing is something that we should embrace.
There are reports that say that in 2019, 80% of all web traffic will be video. This projection is not far from being a reality so we should take this seriously.
This simply means that if you don’t have any video content on your website you will lose out on web traffic and potential leads coming to your site. This is something no business wants to happen.
Getting started with video marketing should be part of your marketing plan as early as now.
There are mistakes that we need to avoid and we share a list of common video marketing mistakes below:
Don’t Make It All About You
Have you ever watched a video on youtube which ends by making a sales pitch that has no connection whatsoever with what you need? The initial reaction would be to simply close the window and search for other videos.
Talking too much about yourself or your brand can make you lose your viewer’s attention. Once this happens you are losing a potential customer.
In order to avoid this mistake, you need to put yourself in the buyer’s shoes. What are the answers they may be looking for when they are doing a search? What can solve their problem right away?
Content should be created to inform and help guide your buyers on a journey towards making a purchase from you.
An introduction to your brand or service should give some educational background about your product or service.
When leads are starting to consider your product or service you can assume that they have done their research about you and your competitors. Come up with a video that shows them why you are better than the rest.
When your viewers are in the decision stage, the best videos are about product demos, testimonials, and tutorials which will hopefully guide your viewers into buying from you.
Don’t Forget About SEO
Some experts forget all about SEO when it comes to video marketing. SEO is an essential part of your content marketing and video is part of your content.
Optimize video titles and descriptions so that your videos can be found by searchers. You should treat your video content just like how you would a blog article.
Create a video sitemap so that search engines will know where your videos are and what their topic is about.
Use Google Search Console to input title, description, and thumbnail plus where your video is located.
A good way to come up with titles and descriptions is by using Youtube’s auto-suggest results. Search a keyword or term that is connected to your video and you will find out the auto-filled terms below the search box. These are usually long tail keywords that are the most popular in Youtube searches.
Avoid Hard Selling
Videos are effective in building relationships with your prospects. You just need to be careful and not oversell. A survey shows that 90% of users say that videos help them make buying decisions.
Pushing too much or hard selling may drive them away than encouraging them to buy. People love to watch videos that inform them and give value especially when they have a problem that needs to be solved.
Just like in most video platforms, most people don’t want to be sold. They are after information and even look for entertainment.