Have we reached peak smartphone and what does that mean for marketers?

Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm.

Meeker also cites data that the average selling price of smartphones is declining. That’s largely a function of the need to produce lower-cost devices for developing markets. So does all this mean we’ve reached “peak smartphone”? If so, what does that mean for marketers?

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