LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready

LinkedIn’s Sales Navigator is getting a refreshed lead page, new mobile account pages and more integrations with five new marketing platforms. The company also says its sales prospecting tool is GDPR-ready.

Sales Navigator’s redesigned lead page now puts users “one click away” from sending an email or LinkedIn message to a qualified lead, finding their office location on Google Maps or visiting their social profiles or an accompanying website to do more research on the lead.

“You can see additional emails, phone numbers, website URLs, social handles and office addresses pulled from both their LinkedIn profile and your CRM in one place. And if you add, say, a social handle for a person in Sales Navigator, that information is shared with other team members on the same Sales Navigator contract,” says LinkedIn.

[Read the full article on MarTech Today.

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