Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Twitter is changing how conversations happen based on user behavior and conduct
    May 17, 2018 by Amy Gesenhues
    The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.
  • Facebook updates Ads Reporting & introduces new ‘creative reporting’ metric
    May 17, 2018 by Amy Gesenhues
    The creative reporting metric lets advertisers compare which ad creative elements deliver the best results across campaigns.
  • 3 steps to mastering account-based measurement
    May 17, 2018 by Peter Isaacson
    All this data we’ve got at our fingertips isn’t useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights.

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