Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Going on the offensive: The use of attack sites in reputation management
Jul 19, 2018 by Chris Silver Smith
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals.
- 15 checks you should make when choosing a link partner
Jul 19, 2018 by Julie Joyce
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more.
- 8 best practices for implementing multi-touch attribution
Jul 19, 2018 by Digital Marketing Depot
Savvy marketers realize the benefits of omnichannel marketing.