The cross-channel stress test – election year communications

Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they looked like websites built in the 90s on cutting edge Netscape and Internet Explorer browsers. There was no Chrome to speak of back then, no Firefox, no Safari, and Opera was celebrating its first birthday in 1996. In 1996, the internet didn’t hold sway over the electorate as it does today—it was a shiny new object to be experimented with—the real action was still on TV, radio and in newspapers.

Today, candidate websites and internet marketing campaigns aren’t just “nice to have” – they are THE must-have toolkit in every candidate’s arsenal if they’re planning on reaching diverse voting blocks in all 50 states.

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