Collectively, we send millions of emails every year. If you printed them out and stacked them up, they’d reach all the way to Mars (probably).
And brands only contribute to the inbox avalanche with an absolute deluge of (often low-quality) ads and pitches.
People now get more marketing and sales outreach from brands than ever before and, without a unique angle, your chances of reaching your audience are about as remote as the red planet.
That’s why more and more marketers have started to rely on video.